What we did
- Web Design
- eCommerce
- Market research
- Planning and product strategy
- Digital marketing
Overview
One Spray Tattoo sells temporary tattoos applied in seconds with a spray and a stencil. We built its eCommerce store from scratch on ikas and worked alongside the brand on its growth, from market research and product range planning to campaign design and digital marketing.
Launch website
We started by studying the market and competitors. Understanding who buys temporary tattoos, when and why led us to rebuild the range around single stencils, spray sets, city collections and custom designs. A separate channel for resellers and wholesale buyers was part of the same plan.
Finding a product and adding it to the basket takes just a few taps. The “How to use” page shows step by step how a tattoo is applied in 20 seconds. Bundle offers such as a free spray with six stencils, a first-order discount code and a free-shipping threshold were designed to grow basket size, and we ran the campaign messaging alongside the brand’s digital marketing.
